Creating a Unified Shopify Ecosystem for McCormick's Family of Brands
Client: McCormick & Company
B Barrel
E-commerce Development agency · New York, United States
Not claimed yet
Founded in 2006, Barrel partners with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love
Compiled by Inflowave from this agency's own website and public agency directories. Not claimed by the agency, not affiliated with or endorsed by it, and not an Inflowave customer. Details may be out of date. Claim this profile or ask us to remove it.
About Barrel
Barrel is a CPG commerce agency that partners with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces. They create connected omni-channel experiences that drive growth, retention, and brand love. The agency is based in New York City with a globally distributed team.
Their website
barrelny.com/ Visit site Screenshot of their homepage, not a mockup.
Case studies
Bringing Waterloo's Full-Flavor Identity to Its Online Experience
Client: Waterloo
Elevating Revision Skincare's Digital Experience for the Science-First Consumer
Client: Revision Skincare
Shopify 2.0 Migration and a Framework Built for Scale
Client: Sweet Loren's
Summarised from case studies published on Barrel's own website. Not checked by Inflowave.
Services
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UX/UI Design
Offered by Barrel. Ask them how they run it and what a typical engagement looks like.
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E-Commerce Development
Selling through marketplaces rather than your own storefront: listings, marketplace ads, and the reviews and rankings that decide who gets seen.
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Web Design
Designing and building the site itself. For most local businesses the deciding factors are how fast it loads on a phone and how obvious the next step is, not how it looks on a designer's monitor.
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Low/No Code Development
Offered by Barrel. Ask them how they run it and what a typical engagement looks like.
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Digital Marketing
Offered by Barrel. Ask them how they run it and what a typical engagement looks like.
Clients
- McCormick & Company
- Waterloo
- Revision Skincare
- Sweet Loren's
- The Outset
- Once Upon A Farm
- OneSkin
- Anthony's Goods
- Khloud
- Pavise
- Bobo's
- Kite Hill
- Austin Eastciders
- Milton's
- Stiller's Soda
- Dr. Jart+
- Caffe Vita
- Zatarain's
- Cholula
- Lawry's
- Frank's RedHot
- Instant Pot
- Hu
- Oishii
- Cabot Creamery
Clients named on Barrel's own website. Not checked by Inflowave.
Questions
How much does a e-commerce development agency in New York cost?
Barrel offers custom pricing based on scope. Most e-commerce development engagements in New York run as monthly retainers. Request a quote for exact numbers based on your goals.
What does Barrel specialize in?
Barrel is a New York, United States agency specializing in UX/UI Design.
Is Barrel a good fit for my business?
If you need ux/ui design, e-commerce development, web design, they're worth a conversation.
How is Barrel vetted?
Barrel has not applied to the directory or claimed this page. We compiled it from Barrel's own website and public agency directories, and we have not checked or audited anything on it.
Weighing Barrel against someone else?
Pick up to four agencies and have ChatGPT, Claude or Perplexity read every profile and tell you which one fits, and what to ask on the first call.
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Want to work with Barrel?
Visit their website to start a conversation.
Visit BarrelDisclaimer: Barrel is an independent agency. This page was compiled by Inflowave from Barrel's own website and public agency directories and is provided for information only, as is, without any warranty that it is complete or current. Barrel has not reviewed or claimed it, is not affiliated with Inflowave, and has not endorsed Inflowave or this page, and Inflowave does not endorse or vouch for Barrel. Names, logos and trademarks belong to their owners and are used only to identify the agency. To correct or remove this page, email listings@inflowave.io.
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