Ad-Apt

About Ad-Apt

Ad-Apt is a Portland-based AI-native growth agency that has worked with businesses ranging from local service companies to enterprise teams for 15 years. They provide marketing, technology, operations, and AI services including paid media, SEO, content, analytics, infrastructure, apps, portals, and automation to help businesses move their key performance metrics.

Case studies

Summarised from case studies published on Ad-Apt's own website. Not checked by Inflowave.

Industries served

• Consumer Goods
• Entertainment

Services

• PPC (pay per click)

  Ads you pay for per click, mostly on Google and Meta. Google catches people already searching for what you sell; Meta interrupts people who were not looking. Most agencies run both and the split matters more than the total spend.

• Conversion Optimization

  The path from first click to purchase, and the pages along it. Fixing this raises results from traffic you are already paying for, which is why it usually comes before spending more.

  How lead magnets fit a funnel

• Web Development

  Designing and building the site itself. For most local businesses the deciding factors are how fast it loads on a phone and how obvious the next step is, not how it looks on a designer's monitor.

• AI Development

  Building the thing itself: a chatbot, voice agent or custom tool that handles a specific job (answering calls, replying to messages, pulling data) without a person doing it manually each time.

• Email Marketing

  Automated email and text sequences to people who already gave you their details: welcome messages, abandoned carts, win-backs. The cheapest channel you own, because you are not renting the audience.

  Email automation guide

• SEO

  Getting your site to show up in Google without paying per click. Slow to start and hard to undo once it works, which is the opposite trade-off to ads.

• AI Agents

  Building the thing itself: a chatbot, voice agent or custom tool that handles a specific job (answering calls, replying to messages, pulling data) without a person doing it manually each time.

• AI Consulting

  Working out where AI actually saves you time or money before anyone writes code: which process to automate first, what data you already have, and what a realistic result looks like. Comes before any build.

• SEO

  Getting your site to show up in Google without paying per click. Slow to start and hard to undo once it works, which is the opposite trade-off to ads.

• Digital Marketing

  Offered by Ad-Apt. Ask them how they run it and what a typical engagement looks like.

• PPC

  Ads you pay for per click, mostly on Google and Meta. Google catches people already searching for what you sell; Meta interrupts people who were not looking. Most agencies run both and the split matters more than the total spend.

• Web Design

  Designing and building the site itself. For most local businesses the deciding factors are how fast it loads on a phone and how obvious the next step is, not how it looks on a designer's monitor.

Clients

• Circle K
• Teton Gravity Research
• LeadsRx
• Netflix
• Boss PDX
• True Blue Car Wash
• Rainstorm
• CleanFreak
• Sweet Life
• Mini Materials
• Aronfeld Trial Lawyers
• Payless
• Law Insider

Clients named on Ad-Apt's own website. Not checked by Inflowave.