80/20 Digital

About 80/20 Digital

Digital marketing agency based in Melbourne providing web design, SEO, PPC, social media, email marketing and content marketing services across multiple industries including allied health, accounting, trades, real estate, medical, recruitment and others.

Case studies

Summarised from case studies published on 80/20 Digital's own website. Not checked by Inflowave.

Industries served

• Insurance
• Education
• Dental
• Beauty
• Finance
• Manufacturing
• Legal
• HR

Services

• PPC (pay per click)

  Ads you pay for per click, mostly on Google and Meta. Google catches people already searching for what you sell; Meta interrupts people who were not looking. Most agencies run both and the split matters more than the total spend.

• Branding

  What you stand for and how you say it: name, look, voice, and the reason to pick you over the cheaper option. Slow to pay off and hard to measure, which is why it gets cut first and missed later.

• Content Marketing

  Deciding what to publish and then making it: posts, videos, articles, emails. Strategy without production is a document nobody reads; production without strategy is noise.

  Content marketing guide

• Digital Strategy

  Offered by 80/20 Digital. Ask them how they run it and what a typical engagement looks like.

• SEO

  Getting your site to show up in Google without paying per click. Slow to start and hard to undo once it works, which is the opposite trade-off to ads.

• Digital Marketing

  Offered by 80/20 Digital. Ask them how they run it and what a typical engagement looks like.

• Web Design

  Designing and building the site itself. For most local businesses the deciding factors are how fast it loads on a phone and how obvious the next step is, not how it looks on a designer's monitor.

• UI/UX Design

  Offered by 80/20 Digital. Ask them how they run it and what a typical engagement looks like.